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Part 2

Highlights of this video:

  • Putting yourself on people's TV via DVDs, etc.

  • 3 sacred marketing rules: Be believable, have an extraordinary product, achieve product congruence.

  • What are clients/customers really buying?

  • Radiation...a critical marketing mechanism.  Your internal attitude WILL be picked up by your customers.

  • What does it cost to gain a new client?

  • Most clients have nearly unlimited issues.  How to point these out without seeming "pushy."

  • Audience discussions.

 




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